The Short Version: whenever Marie Antoinette stated, “Let them consume dessert,” it would likely have-been because she was hogging all of the Michel et Augustin snacks for herself. Childhood mates Michel and Augustin came across in middle school, and, once they found their own adult 9-to-5 jobs to get unfulfilling, they began a cookie business with a foundation in French pastry. Quickly forward 13 years, and also the two buddies have practices in France and New York and are attracting the planet making use of their snacks, pastries, yogurts, mousses, alongside desserts made with simple, pronounceable elements. The duo also will teach aspiring bakers that learning the ability of French pastry is attainable through their unique cookbooks and entertaining open home courses. Michel and Augustin’s fantasy is easy: to really make the world look and come together over a shared love of sweets.
The story of Michel et Augustin began just adequate. Two guys started palling around in middle school and became great buddies. But, with a lot of teenage relationships, the two parted means after graduation to adhere to their pathways.
Michel found themselves working in financing in nyc, and Augustin was involved in marketing and advertising for Air France. But both shortly became disillusioned with all the 9-to-5 routine from the business community. They reconnected in addition to duo devised a wild plan to find out all 1,263 bakeries in France and establish the basics of the best confectioneries the united states had to offer. They penned a manuscript about it â their unique first cooperation!
After completing their unique search, in 2004, Michel and Augustin aproned-up and set from a brand new adventure: cooking in Augustin’s home. Their own purpose would be to make a type of snacks alongside desserts fashioned with 100% natural ingredients and love. And, after tirelessly evaluating and sampling more than 300 dishes, their own very first concoction was born: the tiny spherical butter cookie. Michel et Augustin was created!
The pair discovered quick achievements, as well as continue steadily to innovate a lot more delicious projects, particularly a decadent natural yogurt in a container, which was discovered just once Michel and Augustin realized their unique valued cow could produce significantly more than butter. They sell items using trademark “kookiness” plus the happiness they infuse into their yummy snacks.
Dispersing a fascination with French Pastry across World
Michel et Augustin is about more than just generating a tasty cookie. The firm is actually bent on drawing from France’s rich cooking history to generate masterful sweets.
“it is not nearly cookies â it is more about a passion for French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “everything we make is linked to French pastry strategies. There is a very strong connection with pastry making as an organization.”
But Lily informed all of us an affinity for and mastery of French pastry is not only set aside for all the product builders (they refer to them as the “recipe group”) at Michel et Augustin. Part of the businesses kooky society is actually revealing the passion and expertise of pastry generating very every member of the team, in France and Brooklyn, can train becoming a French pastry cook and do the national exam (known as a “C.A.P.”). In this manner, everyone can be involved in innovating brand new recipes and talk knowledgeably with enthusiasts, consumers, and buyers.
“once per week in France and when four weeks in nyc, our very own Banana Farm (“office”) turns into a pastry course in which our company is dealing with a timeless curriculum of French pastry and instruction the certification,” she said. “It doesn’t matter if you are a web page creator or in revenue â the opportunity is encouraged for all.”
Though Michel et Augustin provides a far more expansive products in France, the business sticks into the exact same basics and maxims of creation regarding items.
“the fact our services and products share is a genuine focus on taste and the ingredients,” Lily stated. “We focus on the high quality and ease regarding the elements, and then try to keep carefully the element listing as pronounceable as you can.”
This effects not only in a yummy decadence, but in addition a treat you’ll be ok with eating with your special someone.
An accumulation of Treats ideal for revealing together with your Sweetheart
Thereis just one thing about sharing desserts that starts your day appropriate or concludes a great date. And Michel et Augustin’s projects were intended for just these events.
“its a moment in time of extravagance at the conclusion of a night out together,” Lily stated. “its tasty making with thoroughly clean components, which helps to make the time that much much better. It feels very good to engage.”
With many worthy snacks available, there’s really no need to select one. While there are many more solutions in France â from candy mousse to decadent yogurts and, without a doubt, unique snacks â there are lots of possibilities in america too.
Lily was quick to advise an ideal snacks supply to or enjoy with this significant other.
“the popular cookie is the 4-Cookie Squares,” she mentioned. “These are typically like small square tarts, are offered in three types, and may be therefore effortlessly shared. We supply Cookie Buttons, which have been hazelnut candy processor chip snacks with hazelnut ganache around. They show up in packs of two â one for me personally, one for you!”
For partners exactly who enjoy their particular day routine with each other, Lily informed all of us Puff Palmiers tend to be an attractive a.m. choice.
“they truly are puff pastry and taste like Elephant Ears,” she said. “they are extremely light and flaky and just the thing for discussing more than morning meal with coffee or at tea time.”
Whether both you and your honey are chocoholics or appreciate the fine butteriness of caramel (or everything in between), Michel et Augustin provides a worthy combat for discussing (or sneaking down with for your own personel clandestine cookie affair).
Become involved during the Banana Farm
Michel et Augustin’s approach is the fact that the happiness of sweets is in the posting. So that it should be no shock area wedding is actually a sizable the main company’s company mission. Most people are invited to prevent in and chat (and flavor cookies) at their Banana facilities (offices) in Paris, Lyon, or Brooklyn.
This attitude began from the start on the business and is element of the key. And Lily mentioned this philosophy is actually exemplified within the business’s available homes.
“immediately, Michel and Augustin opened the doors of these apartment to neighbors, buddies, consumers, and passersby, for those supply them opinions, to flavor cookies, to taste brand new meals they certainly were evaluating, in order to go out with them and talk about the things they had been doing,” she stated. “It’s something that’s really important to us these days.”
Open up house on Banana Farm happens in the basic Thursday of any thirty days in France and nyc. Lily told united states these occasions present a means for your company supply back again to town by instructing all of them about the history and techniques of French pastry.
“We invite everyone, family members, friends, clients, and customers in the future share recipes,” she said. “We carry out flavor tests, focus teams, and perform video games. It really is a proper area event.”
It is not only fun and tummy-pleasing to wait, however, if you lack a cookie friend, imagine the rest of the dessert aficionados you could meet in the Banana Farm. All things considered, if someone else loves Michel et Augustin addresses, you are sure that they’ve got good style, and you will have one thing to bond more than.
Michel et Augustin: invested in Random Acts of Kookiness
In genuine Michel and Augustin type, the duo started a Random Acts of Kookiness initiative to motivate and delight individuals. From a tribute to Michael Jackson into the cookie rectangular occasion and their torrid Greek account, Michel and Augustin infuse hilarity and pleasure into all they actually do. You will find exactly why their unique treats are addictive â they can be created using 100% natural ingredients and great vibes.
Up after that the business is actually a fresh cookbook whose goal is to aid all of us visitors and others overcome the intimidation involving French pastry.
“we are creating a French pastry cookbook your US, and it’s about finding pleasure in these extremely tough dishes,” Lily said. “We’re busting it down and claiming it can be done. If we can, anyone can, and then we’re discussing our very own development.”
Michel et Augustin normally trying to start the famous chocolate mousse in the US.
“the dream for our candy mousse would be to seduce America’s preferences.”
And, after sampling their snacks along with other snacks, the united states is actually clearly set for a long love affair with that mousse.